The Mission
| Credit Card Ordering Process
Our mission is to transform Bank Hapoalim’s mobile credit card ordering into a seamless, customer centric journey
Key pain points in Bank Hapoalim’s mobile credit card onboarding process
Low percentage of users joining a digital wallet
Difficulty distinguishing between cards and choosing from a large selection
A long and complex process with many steps
Research
| Review of the existing flow
Hidden Onboarding process details No timeline or requirements
Identical-looking Card Selection options No personalization
Fixed Billing Dates
No Financial Guidance
Complicated Delivery Issues Approval Issues, Strict Methods
Global UX Inspiration
N26
Monzo
Revolut
Starlink
Research
| Mockups & A/B testing
>
personalization approach
Option C
Option A
Option B
Using Bank Hapoalim’s Design System
The redesign followed Bank Hapoalim’s design system to ensure consistency, speed up prototyping, and maintain a cohesive user experience. Components were adapted as needed for the onboarding flow.
